Floating Carnival — Logo design — Dubai

Posted on 22. Jul, 2009 by Jonze in Logo design, Portfolio

Client Brief:

The logo is for a carnival called ‘FLOATING CARNIVAL’ that’s a bit of a parade on the water. Ok, it’s fun, funky and international. So it’s gotta have that oomph factor/element but children need to relate to the brand. It’s where sponge bob meets virgin airlines/coca cola.

This is a concept I came up with for this brief, which was ultimatley dismissed as being too childish. I still like it a lot though. I was inspired by the National Lotto Rebrand, of which I am a huge fan.