The Consumer Research Alliance — Logo design

Posted on 18. Jul, 2009 by Jonze in Logo design, Portfolio

We are creating a new company online that allows consumers to opt into control groups to monitor buying habits.

Client Brief:

We represent many larger firms who do tons in email marketing.

The control groups will be cut into 4 segments. 4 different types of email creative’s and content will be developed and sent to the control group segments.

What’s in it for the consumers who participate in the control groups are deals beyond good.

We would like this logo to be very clean and professional. It will also be used in the website banner.

For this logo I tried to incorporate two concepts: the company tagline of “Just be normal” and an emphasis on the number four as seen in the brief. This is the concept I came up with: