Southwest Riverside County Association of REALTORS® (SRCAR) — California, USA

Posted on 18. Jul, 2009 by Jonze in Logo design, Portfolio

From the client brief:

Southwest Riverside County Association of REALTORS® (SRCAR) is looking to update their look, starting with a new logo. The design will be used on business cards, letterhead, the web site, and everywhere else the logo will be needed. The logo should express confidence, professionalism, and organization, since we are a trade organization working with REALTORS®, and other Real Estate professionals providing them services and support. We are a very community orientated company.

After doing some research on the company I found out that the area they were located in was famous for hot-air balloons. The old company logo also featured a hot-air balloon, so I decided to work with this concept.