Kleintier-Bistro — Germany — Logo design

Posted on 18. Jul, 2009 by Jonze in Logo design, Portfolio

Client brief:

I need a logo for my new web shop. The name of my shop is “Kleintier-Bistro”, which literally translated means “Little Pet Bistro”.

Some background information: The items that are sold in this shop are food and accessories for little pets, eg. rabbits, guinea-pigs, hamsters, mice, chinchillas, rats, degus and birds. The emphasis is on healthy, species-appropriate food. The ingredients are e.g. dried vegetables and fruits, flowers, hay and herbs. Apart from this you can also buy food bowls and special storage boxes as well as wooden toys for the animals. The positioning of the shop is in the premium segment, so the design should be premium like, too with not too many different colors. The target customer is not the usual animal holder but the one who cares especially about his pets, and who is not too price sensitive.

What I want: As the content is based on natural materials I would like the logo to match with this. The shop system is not yet built completely and so the colors are not defined yet. They can be adapted to the logo later on. The name “Kleintier-Bistro” shall appear in the logo. There is no special font necessary, however, the written word must be of course legible. I have called the shop “bistro” in order to point out the emphasis on food.

What I don’t want: Please do not use any comic figures like a laughing rabbit with a carrot or so. The shop shall have a serious image and so the logo shall be serious, too. Schemes of animals would be ok.

What the logo will be used for / “technical data”: First of all, the logo will of course be placed on top of the website, as header for the shop. Apart from this, it should be used for printed documents such as stationary, business cards and stickers.

I wanted to make a simple logo, using images of small animals (rabbits, birds, rodents etc). These are the two concepts I came up with: